Major accountabilities:

• Develop and implement integrated brand/s plans for assigned product(s)’s to achieve market share and sales targets.
• Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into brand strategies and programs; leverage disease and market knowledge to gain customer insights through the use of appropriate tools and techniques both of the brand as well as competitors.
• Generate brand specific insights through understanding of local key stakeholders mapped and patient journey and brand impact on the medical society; Able to integrate insights to identify gaps and opportunities and translate then to effective and innovative solutions.
• Work collaboratively with business intelligence function to define and shape appropriate market research plans to gather required data and insights.
• Utilize insights from the cross-functional team, market research and competitor intelligence to develop and implement strategic and operational plans.
• Responsible for manage brand budgets including planning, forecasting, spending, optimization and evaluation of cost effectiveness opportunities.
• Communicate effectively with commercial team to ensure the strategy execution, alignment, and partner with cross-functional team (including patient access, Medical, KAM, etc.) to optimize product performance and adjust plans accordingly.
• Lead and collaborate with cross-functional team, provide an ongoing feedback and directions to create positive impact and drive the business. Leverage the team’s knowledge, skill set and competencies to deliver the right solution to the right patient.
• Build network with cross-country colleagues to exchange knowledge and share best practices
• Manage effective agency partnerships; Work with partnership companies to ensure that positioning and messaging is aligned across companies.
• Engages in a continuous learning journey with KOLs to develop advocacy, identify current and future opportunities and insights
• Be recognized as the expert of TA owner by developing and continuously updating knowledge on therapy, products, competitors and market.
• Coordinate with the supply chain to plan stock levels and distribution

Ethics and Compliance

• Contribute proactively to build a credible image and positive reputation for Novartis
• Work within any given legal framework, Novartis Ethics and Compliance policies

Key performance indicators:

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department)
• Ensure full compliance to all regulatory requirements

Minimum Requirements:
Work Experience:

• +3 years marketing experiences in developing solid brand plan and being familiar with reimbursed and out of pocket business operations.
• Strong in driving execution, and analyzing data to identify opportunity under sever competitions
• good at communication in multiple stakeholders internal and external
• Project excellence: able to demonstrate good leadership in leading, collaborating with cross functions and driving results with proven record
• Being agile to change, purpose-driven, willing to support others’ success

Skills:

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Influencing Skills.
• Marketing Strategy.
• Product Life cycle Management
• Portfolio management
• Stakeholder Engagement.
• Strategic Partnerships.

Languages :

• Mandarin, English fluency